Bosch Automotive

Advanced Driver Assistance Systems (ADAS)

At Bosch Automotive, I worked as a UX Designer on Advanced Driver Assistance Systems (ADAS), one of the most complex and technically demanding arenas in automotive UX. ADAS technologies are a foundational pillar of modern vehicle safety and comfort, combining sensors, cameras, radar, software, and intelligent interfaces to assist drivers and improve real-world driving behaviour. These systems enhance safety, support driving tasks, and lay the groundwork for higher levels of automation.

My Role and Contributions

As a UX Designer on this project, I was immersed in every stage of the design process: from defining user needs and safety requirements to shaping interaction models and validating concepts in real-world scenarios.
Key aspects of my work included:

• User research and contextual investigation - understanding how drivers perceive and interact with assistance features across diverse driving conditions, safety expectations, and cognitive load challenges.

• Designing intuitive HMI workflows - developing visual and interaction patterns that help drivers intuitively interpret system state and guidance without distraction or misinterpretation.

• Cross-disciplinary collaboration - working closely with engineers, system architects, safety experts, and product owners to align UX decisions with stringent industry safety norms and technical constraints.

• Prototyping and usability validation - iteratively building interactive prototypes and testing them with users to refine timing, feedback, and information hierarchy for complex real-time interaction scenarios.
  
  

This project was the most complex UX challenge I’ve encountered due to the safety-critical nature of the domain and the need to balance system intelligence, real-time feedback, and user trust. Designing for ADAS isn’t just about shaping screens or alerts — it’s about crafting experiences that drivers can rely on in split-second situations and that augment human decision-making in safety-critical environments.