The protopersonas were created to represent key user groups interacting with Womeno, focusing on motivations, pain points, and expectations rather than demographic perfection. They include women experiencing early symptoms, women preparing proactively for menopause, and stakeholders such as healthcare professionals and HR managers. These personas guided product decisions, tone of voice, and feature prioritization throughout the design process.

Core features were defined based on user needs and validated pain points. These include symptom and period tracking, personalized recommendations, educational expert content, health reports shareable with doctors, and premium analytics. For B2B users, features extend to anonymized insights, workshops, and employer tools. Each feature was designed to reduce cognitive load and support daily, sustainable engagement.

Wireframes focused on creating a calm, intuitive experience with clear hierarchies and minimal friction. Key flows such as onboarding, symptom logging, and insights review were designed mobile-first, ensuring accessibility and ease of use. Low-fidelity wireframes were iterated quickly to validate structure and user flow before moving into visual design.

The productive system defines how design, content, and data work together over time. Womeno is built to evolve with the user—collecting longitudinal data, adapting recommendations, and supporting long-term health awareness. From a product perspective, this system enables continuous improvement, feature expansion, and seamless collaboration between medical experts, content creators, and the product team.